Encouraging AgeUK's branch network to raise funds more effectively
Find ways for AgeUK to increase revenue-generating capacity across its independent branch network.
A bespoke survey across the branch network was combined with a series of workshops with branch directors to create a rounded view of how the network could better collaborate. This activity also identified the key developments AgeUK needed to make to better engage its branch network. Further interviews with AgeUK's head office directors and staff were conducted to get a complete picture and final recommendations were delivered to a forum including representatives from both the branch network and head office.
On our recommendation AgeUK created a 'Manifesto for Collaboration', a series of specific commitments and processes to support better working relationships across revenue-generating activity.