Helping Amnesty International understand new markets
Help Amnesty understand the potential to grow its influence in China via the PR agencies of Chinese government-owned companies.
We researched, contacted and interviewed PR executives at China's largest PR agencies, particularly those advising government-owned companies. This was combined with desk research into relevant cultural aspects of China, for example their attitude to authority and human rights, to provide a rounded view of Amnesty's potential in the region.
We provided Amnesty with key connections on the ground in China and a plan of action to better engage them in future.