Unlocking new fundraising topics for Barnardo's
Develop a proposition to maximise returns from a significant increase in acquisition budget.
Through bespoke cultural analysis and supporter research, we helped Barnardo's identify the new fundraising stories that could open previously unsuccessful media channels. This included proposition development for DRTV and supporting SEO efforts by focusing on children's issues that were already being reported in the news. We also provided in-house support through the annual planning process, providing strategic input during this particularly important period.
An initial DRTV test has proved promising. The activity is currently being analysed with a view to further acquisition expansion.