Boosting regular giving recruitment for CLIC Sargeant
"Harvest's passion for fundraising is clear in everything that is produced. The robust and innovative approach has helped CLIC Sargent provide a more engaging message to acheive a better life-time-value."
Head of Individual Giving, CLIC Sargent
Develop a regular giving proposition to maximise returns from a significant increase in regular giving budget.
We immersed ourselves in CLIC Sargent's services to truly understand the difference the charity makes to children with cancer. This perspective inspired a range of regular giving propositions which were crafted and tested through qualitative and quantitive research. Once the strongest had been identified, we helped develop a creative toolkit and communication plans to enable CLIC Sargent to launch the proposition across a wide range of channels including face-to-face, DRTV and online.
CLIC Sargent acheived their regular giving targets and increased the life-time-value of regular givers.